Company
Immersion Analytics began as Bob’s search for a solution for making sense of more than a few columns of data.
Plots and charts are used in most applications, yet enable seeing only four columns of data via X vs Y, size vs color axes. Modern data and AI are more complex, requiring a cognitive upgrade for humans keeping up in an age of AI.
Our patented Dimensional Engine™ technology uniquely solves this challenge, accessible even by the layperson. This is achieved by layering numerous special effects about each point, intensity of each are used as additional axes. In concert with our Stepwise Storytelling™ approach, one simply layers a dimension at a time along their narrative arc and audiences of all skill levels easily build an intuitive mental model and understanding of topics once deemed out of reach. Ask us how this improves your odds by up to 3,060x of seeing otherwise “unknown unknowns” in your data.
Across industries, this delivers a powerful cognitive upgrade for insight discovery and data storytelling. These benefits are instrumental for AI Governance, business intelligence, financial markets, education, healthcare, cybersecurity and more.
The technology is available as a standalone product, Visualizer, for use on PC, Mac, iOS, Android and also on leading VR/AR devices including Apple Vision Pro, HTC, Meta and Microsoft. While optional, research has shown these devices triple the number of data points one can absorb.
For software developers, we also offer an integration platform, IA Runtime, for embedding the technology as part of existing applications. This is often achieved with a few dozen lines of code in the programming language already in use and requires no special hardware. In addition to capabilities noted above, this delivery model enables use from within standard Web-based SaaS without end customers installing special software or deploying unfamiliar hardware.
Executive Leadership
Bob Levy
Founder, CEO & Board Member
Bob Levy brings over 20 years of tech industry leadership experience including MathWorks, Harte Hanks, Rational Software (acquired by IBM) and IBM. He also served as founding president of the Boston Product Management Association. In addition to his role with Immersion Analytics, Mr. Levy advises nDash.com, a thriving platform where freelance content marketing talent pitch ideas and work for top brands and serves on the Board of Directors of OSINT leader LifeRaft Inc.
Bob holds a BSc in Computer Science and an MBA, both from Dalhousie University. His expertise is demonstrated through five patents and invited talks including O’Reilly Strata Data Conference, MIT Media Lab’s AR in Action, and MIT Technology Review’s EmTech Caribbean.
Aaron Moffatt
Chief Technology Officer
Aaron is an accomplished technology leader with over a decade of experience in advanced rendering & XR technologies. He and Bob met as teammates at the MIT Reality Virtually hackathon where they won “Best in Productivity.” As the founder and leader of AiR VR Studio, Aaron and his team developed a new framework for the Unity3D game engine to render, edit, and interact with point clouds in VR. Later they released products for flow cytometry systems, enabling labs to analyze millions or billions of blood cells at a time.
Randy Smerik
Corporate Development & Board Member
Randy is an experienced serial entrepreneur, with over 25 years’ experience in the high technology fields of mobile, social, networking, SaaS, big data, analytics, database systems, robotics, AI, security, and semi-conductors. Randy’s background and experience includes: Founder/CEO of Osunatech, Inc., VP/GM of LSI Corp’s Networking business which he led after LSI acquired his company Tarari, Inc. Randy was the Founder and President/CEO of Tarari which focused on software and silicon solutions for deep packet inspection. Before Tarari, Randy was General Manager of Intel’s Network Equipment Division, which he joined as part of the acquisition of IPivot, Inc., where Randy was the VP of Product Development/Marketing. Previous to IPivot, Randy was AVP running the Teradata Data Warehousing Division. Randy has also held executive and senior leadership positions at BEA Systems, NCR Corporation, and AT&T. A frequent industry speaker in the areas of venture capital and entrepreneurship, Randy is an active angel investor and advisor to a variety of startups, accelerators, and investment organizations.
Advisory Board
Serge Lucio
Advisor & Board Member
Serge’s distinguished career has included executive, product management, business development and technical leadership roles in Europe and the USA with companies including IBM, PTC, CA & Broadcom. He brings extensive corporate development experience, including driving IBM’s successful acquisition of Telelogic AB (approx. $845m USD) and numerous others. Mr. Lucio has led Products and Strategy for IBM’s Bluemix cloud platform and Rational Software’s product line. He is presently the General Manager of Broadcom’s Agile Operations Division.
David Hatch
Advisor / Chief Marketing Officer
David brings 30 years experience establishing, growing and optimizing marketing and business development functions at enterprise data analytics and cyber security software and research companies such as Ovum, Dimensional Insight, Aberdeen Group, The Institute for Applied Network Security (IANS), WindTalker Security, AQV Global and Corvium. David is the principal and founder of CMO-in-Residence, providing board advisory services to early stage and growth companies. He also served as the founding chair of the Board of Alumni Advisors for the Dept. of Communication at UMass Amherst from 2011-2016, and as a member of the UMass Club Board of Governors from 2015-2017.
Brian Chiappinelli
Advisor
Brian brings over 20 years experience in the investment management industry with private equity and multi-asset class managers. The past 7 years has been focused on ESG/Impact investing, as both an owner and head of business development. Brian’s background covers strategic business development, product development and positioning, and distribution. Direct experience presenting to institutional asset owners including defined benefit, defined contribution, E&F, single and multi-family office prospects and clients. Long-term relationships with tier 1, 2, and 3 investment management consultants. Direct experience in the Japanese retail and institutional business. More recent experience with both US and non-US retail, retirement service, and insurance sub-advisory distribution channels. Have leveraged these experiences to provide support to new product and vehicle development. He advises Immersion Analytics on the financial industry.
Jay Juneau
Advisor
Jay Juneau is a veteran of the video game & entertainment industry. He began his extensive career at House of Moves, a motion capture studio in Marina del Rey, CA in 1996. During his time there, Jay had the opportunity of working with various athletes, artists and actors such as Oscar de La Hoya, Sugar Ray Leonard, Michael Jackson, Janet Jackson, Bruce Willis, and many other sports/entertainment personalities. Jay has accumulated several film, music video, commercial, and video game credits while employed as a Special Effects Artist, Animator, Art Director, Producer, Development Director, and External Development Manager. He has worked with most of the well-known publishers including Activision, Nintendo, THQ, Electronic Arts, and Microsoft. Jay joined Magic Leap as the Director, Developer Relations where he Heads up the Partner Management team to help developers build applications and experiences in Spatial Computing. Jay advises Immersion Analytics on the challenges ISVs face in developing for immersive technologies.
Carrie Blout Zawatsky
Advisor
Carrie Blout Zawatsky, MS, CGC, LGC is the Director of Research Development and a Senior Genetic Counselor and Project Manager at Brigham and Women’s Hospital in the Genomes2People translational research group. She is an Adjunct Associate Professor in the School of Health and Rehabilitation Sciences in the Master of Science in Genetic Counseling program at MGH Institute of Health Professions. She and Bob met as speakers at the MIT Technology Review’s EmTech Carribean event. She advises Immersion Analytics on the healthcare industry.
Alistair Croll
Advisor
Alistair works with early-stage companies on startup acceleration and with global firms on business model innovation. He has launched and sold a range of technology startups, including web performance pioneer Coradiant (sold to BMC in 2011). A guest lecturer on data science and critical thinking at Harvard Business School, Alistair is the author of four books on technology and business including the best-selling Lean Analytics, and has launched and chaired some of the world’s leading technology events including O’Reilly’s Strata Data Conference.
Dr. Erik Demaine
Advisor
Erik is Professor of Computer Science at MIT. He received the prestigious MacArthur Fellowship at age 22, as a “computational geometer tackling and solving difficult problems related to folding and bending—moving readily between the theoretical and the playful, with a keen eye to revealing the former in the latter.” Erik’s honors include a Guggenheim Fellowship, Nerode Prize, Presburger Award, Katayanagi Emerging Leadership Prize, Spira Award for Distinguished Teaching, Popular Science “Brilliant 10” and Boston Magazine’s “40 Bostonians to Watch.”
